Marketing

Marketing

Execute marketing programs that effectively promote your services with our built-in marketing tools.

Our customer list building, email, print label and brochure export tools help to streamline your marketing activities. These tools are built-in to the same software that’s used for registrations, reservations, and memberships so that you can effectively leverage customer and activity data.

Marketing Features

List Segmentation and Targeting

List Segmentation
  • Create custom lists based on criteria as broad as demographics, interests and age or as defined as activities
  • Automatically assign customers to lists
  • Assign ‘interest lists’ to activities
  • Manage subscription lists
  • Automated list building tool segments your customers and boosts response rates to direct mail and email campaigns

Email Tool

Email Tool
  • Send text or HMTL emails with links
  • Automatic opt-out feature to comply with CAN-SPAM regulations
  • Track email open and click-throughs
  • Store, schedule and re-use email templates

Brochure Creation Tool

Brochure Creation Tool
  • Export specific activity information including times, facilities, description and pricing
  • Import the information into your graphic design program
  • Significantly reduce the time it takes to build your brochures, catalogues and newsletters

Label Tool

  • Quickly build a customer list and print labels for your direct mail campaign with our easy-to-use label tool

Benefits

  • Management

    • Enhance marketing campaign effectiveness
    • Save time and money
    • Maximize community participation
  • Staff

    • Reduce time and errors creating marketing campaigns and collateral
    • Increase responses with better targeting
  • Customer

    • Increased awareness of programs and deadlines
    • Improved customer satisfaction