Marketing
Execute marketing programs that effectively promote your services with our built-in marketing tools.
Our customer list building, email, print label and brochure export tools help to streamline your marketing activities. These tools are built-in to the same software that’s used for registrations, reservations, and memberships so that you can effectively leverage customer and activity data.
Marketing Features
List Segmentation and Targeting
- Create custom lists based on criteria as broad as demographics, interests and age or as defined as activities
- Automatically assign customers to lists
- Assign ‘interest lists’ to activities
- Manage subscription lists
- Automated list building tool segments your customers and boosts response rates to direct mail and email campaigns
Email Tool
- Send text or HMTL emails with links
- Automatic opt-out feature to comply with CAN-SPAM regulations
- Track email open and click-throughs
- Store, schedule and re-use email templates
Brochure Creation Tool
- Export specific activity information including times, facilities, description and pricing
- Import the information into your graphic design program
- Significantly reduce the time it takes to build your brochures, catalogues and newsletters
Label Tool
- Quickly build a customer list and print labels for your direct mail campaign with our easy-to-use label tool
Benefits
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Management
- Enhance marketing campaign effectiveness
- Save time and money
- Maximize community participation
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Staff
- Reduce time and errors creating marketing campaigns and collateral
- Increase responses with better targeting
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Customer
- Increased awareness of programs and deadlines
- Improved customer satisfaction