Whitepapers
40 Unconventional Adult Recreation Programs to Add to Your Offerings
In this free report, you’ll receive 40 adult recreation program ideas that are new and/or different from the norm. These ideas have been compiled from recreation guides, programming consultants, and trends in fitness, technology, and more. From Inner Tube Water Polo to Murder Mystery Dinners, these programs will add some flair to next year's programs.... read more
How to Increase Online Registrations with Internet Marketing
In this whitepaper, you’ll learn about three key areas where you can increase online registrations. From calls to action on your website to Facebook apps and email list building techniques, this resource will help you improve your online marketing in multiple channels... read more
How to Get More Online Registrations with Offline Marketing
In this whitepaper, you’ll learn about five different areas where you can increase online registrations with offline tactics. From customer support to on-site marketing, partnerships and more, it’s time for a strategy that will direct people to your website rather than phone lines and front desk... read more
Mobile for Recreation Organizations: Why It’s Time for a Strategy
In this ePaper, you’ll read about industry-wide and ACTIVE Network-specific mobile statistics. On top of that, you’ll learn the difference between a mobile website and a mobile app, and get examples of apps from YMCAs, parks and recreation agencies, city-wide initiatives, and more... read more
25 Ways to Improve Your Website Today
With nearly 275 million internet users across North America and many more around the world, your website should be the center of your marketing universe. In this whitepaper, you’ll learn tips, examples, and free tools on how to improve your website... read more
Get Found in Google: The Complete Guide for Community Organizations
A relatively new phrase in the history of the English language, “Google it” has replaced old-timer terms like investigate and research. The search engine has also bumped out the Yellow Pages as the go-to source for information. So when people in your community are looking for classes, programs, and events, they turn to... read more
Why, How, and Where to Develop Online Recreation Guides
The days of printing and sending your seasonal recreation guide to every household in town are gone. Budgets have been cut, staffs are smaller, people spend more time online, and there’s an expectation to go green. All of those trends point to... read more
Making the Most of Your P&R Agency’s Resources
600,000 public sector jobs have been lost since 2009 and budgets have been cut. With fewer people, and less time and money, parks and recreation agencies have been squeezed. However, organizations have been slow to... read more
Five Key Areas for Revenue Sustainability
Over the last few years, parks and recreation agencies have had to do more with fewer resources. With slashed budgets and trimmed staffs, it’s now on the agency to increase revenue as a way of survival and success. But unlike other governmental departments, parks and recreation agencies can... read more
Top 6 Reasons Why Software‑as‑a‑Service Makes Economic Sense During Uncertain Times
The challenge for organizations to do more with less is one that is ongoing and especially exacerbated during an economic downturn. Software-as-a-Service (SaaS) provides organizations with an affordable and quick way to meet this challenge, enabling them to focus their limited resources on providing core services to their constituents... read more
Top 10 Do's and Don'ts in Selecting Campus Recreation Software
Investing in technology can make your Campus Recreation department more efficient, increase revenues, reduce costs, and improve customer satisfaction. But unless you choose the right automated solution, you may not experience the benefits that you envisioned... read more
