Resources

On-Demand Webinars




Marketing and Social Media

  • Facebook Tips and Tools to Increase Participation

    Take a deep dive into the world of Facebook and learn to use it to create a successful presence for your organization and increase participation.

  • Email Essentials

    Whether you are creating a new email program or want a refresher on email best practices, this webinar will provide you with the fundamentals and proven tactics to deliver relevant, actionable email campaigns that drive participation.

  • Using Twitter to Increase Awareness and Participation

    Whether you plan to use Twitter as a form of customer service or to drive participation, you will learn tips, tricks and best practices to help you take advantage of this new medium.

  • How to Build and Maintain Effective Websites

    Learn the key elements of building a successful website, including how to plan and benchmark your site for success; techniques for optimizing and organizing site content; and common design mistakes to avoid.

  • Extreme Makeover: Website Edition

    Learn simple web design tips that can help your site reach its goals and improve participation in your recreation activities and programs! Key tactics to improve usability are explained by evaluating real websites.

  • Measuring Social Media ROI

    Learn how to measure the success of your social media efforts and convince management about the valuable impact social media can have on your organization.


Parks and Recreation

  • Embracing Change as a Way of Doing Business

    Barbara Heller, President of Heller and Heller Consulting, shares the tools and sequence of steps necessary to embark on a successful change initiative. Change management skills are vitally important for successful leadership and creating a culture to support change. Yet, the majority of change initiatives do not succeed. While change management appears to be intuitive to many leaders, there are important steps left out of the process. By following a template for change, employee resistance is minimized and productivity heightened.

  • Making the Most of Your Agency's Resources

    The skills involved in managing and improving processes despite cuts to budgets and resources are extremely valuable and important in today's economic times. Rather than focusing on the typical approaches to cutting expenses, Barbara Heller, President of Heller and Heller Consulting, will explore alternative methods for parks and recreation agencies to improve process and streamline your organization.

  • Five Key Areas for Revenue Sustainability

    Barbara Heller, President of Heller and Heller Consulting, discusses how to better align parks and recreation processes with revenue sustainability through working with five key areas: price and program development, facility operations, backstage support, marketing and sponsorships.

  • Drive New Revenue for Your P&R Agency With Partnership Marketing

    With the economic strains many communities are facing, the availability of tax and fee-based revenues are greatly impacted. Learn how partnerships between your agency and the private sector can help fill these gaps in revenue streams and augment budgets to expand services and fund supplemental programs.

  • The Do's and Don'ts of Parks and Recreation Software Selection

    To find the right parks and recreation software, there are a few common mistakes you'll want to avoid, as well as some important features that you'll want to ensure your software has. Learn them in this webinar.

  • Using Social Media to Promote Recreation Programs

    Learn the basic tools of social media (Facebook and Twitter), best practices for using these tools to drive recreation registrations, and how to develop a social media strategy.

  • How To Increase Revenue in a Tight Economy

    Learn new ideas and tips on how to leverage existing customer information in your recreation database and low-cost marketing tools to provide incremental opportunity such as increasing revenue and retaining customers.


Non-Profit

  • Using Social Media to Increase Memberships and Registrations

    Learn how to develop and implement a social media strategy with an introduction to the tools and methods being used successfully today.

  • Take Control of Your Operations to Survive a Recession

    In an economic downturn your non-profit can choose to operate status quo or take control. The obvious choice is to take control. Learn how Active's web-based non-profits software can help you start taking control by automating front desk service, back office administration, and marketing. Ernie Villany, CFO of the Raritan Bay Area YMCA, shares how it's helped their YMCA.

  • Retaining Members & Creating Revenue Opportunities

    With so many organizations like private gyms vying for the same membership base, how can non-profit organizations differentiate their facility from the competition? Learn how your non-profit software database can be used to also provide incremental opportunity such as increasing revenues and retaining members.

  • Extreme Makeover: Website Re-brand Edition

    Ensuring that your non-profit website supports a new branding initiative involves more than a logo swap. It’s an opportunity to evaluate the effectiveness of your website and identify areas for improvement such as design or navigation. Using real YMCA website examples, Megan Hollstedt, Creative Lead at Active Network, shares key tactics to ensure your site is actionable, focused and simple, and has clear calls to action.

Gymnastics

  • Top 3 Ways to Keep Registration Up Year Round

    Learn how unique program offerings, targeted marketing, and real-time online registration can help your gymnastics club attract and retain customers year-round.

  • How To Turn Your Website into Your Strongest Marketing Tool

    Learn how a web content management tool allows your gymnastics club to easily update and publish information such as new sessions, tournament schedules, and scores online - no technical experience required!

  • How to Increase Class Registrations in a Tight Economy

    The way to get ahead in a downturn economy is to do more with what you already have. This webinar reviews how you can set up your gymnastics software database to capture valuable customer data and how to use reporting tools to analyze the data. Use this valuable information to send targeted marketing promotions to provide incremental revenue and retain members.

Campus Recreation

  • As Easy as X, Y, Z? Campus Technology for the Next Generation

    As evolving generations of students and staff join campus life, it’s important for Campus Recreation Centers to engage the right campus recreation software. The newer generations are technology-savvy and expect campus recreation centers to offer the latest software and communication technology. This webinar defines the various generations from baby boomers to Gen X, Y and Z and examines the key characteristics of each. It explores the benefits of adapting campus recreation center software and facilities to accommodate evolving generations and offers advice and tips on how rec centers can adapt processes, campus recreation software systems and facilities to better serve the generations.

  • Technology and its Impact on Campus Recreation

    In Campus Recreation, technology can help your department eliminate paper-based administrative processes and increase efficiencies. But what else can campus recreation software do? Through customer examples, this webinar will discuss how campus technology can also help drive more participation at your facility, increase student and community access, and provide business intelligence that lets you make informed decisions on programming and staffing.

  • George Mason University Case Study - Enhancing the Student Campus Rec Experience

    Nathan Dougan, Assistant Director of Recreation at George Mason University (GMU), shares how the University is using campus recreation software to enhance student life at their fitness center, and how they are evaluating the software in terms of improving process speed, efficiency, and revenue.

  • Higher Education & PCI Compliance: Tips to Avoid Fraud and Fines

    In 2008, 20% of all data security breaches in the U.S. occurred within the Education sector, with an average of 11,000 records compromised each time. In this webinar, Coalfire Systems, an IT Audit and Compliance consultancy, provides insight into common PCI misconceptions, your responsibilities and tips on how to address them and avoid becoming a victim of fraud, fines and litigation.

  • How to Use Social Media to Connect With Students

    Learn how to use your campus recreation website and social media tools like blogs, Facebook, Twitter, and YouTube to build a sense of community around campus recreation and drive student engagement.

  • Tips on Selecting the Right Campus Recreation Software Solution

    With many campus recreation software solutions to choose from, selecting one is not an easy task. We were fortunate to have the late Mark Fletcher, Director of Intramural Recreational Sports from the University of Virginia, share the university's selection process and tips for choosing the best technology solution for your university.

Community Associations

  • Using Social Media to Connect with Your Community

    Get introduced to social media tools like Facebook and Twitter and learn how they can be used to connect with your community and increase participation.

  • Leveraging Your Website as a Community Relationship Tool

    With an up-to-date website and the right web content management tool, your website can effectively serve as the primary communication hub for your community. Learn tips and techniques on how to leverage your website as a tool to create a sense of community amongst homeowners.

PCI Compliance

  • PCI Compliance - Tips to Avoid Fraud, Fines and Litigation

    Given that, on average, 70% of purchases are made with credit cards, it is critical that merchants protect their ability to accept them. With the signing of a merchant agreement, each organization agrees to abide by the rules and regulations of the card brands - including the Payment Card Industry Data Security Standards (PCI DSS).

    In this webinar, Coalfire, an IT Audit and Compliance consultancy, provides insight into common PCI misconceptions, your responsibilities, and tips on how to address them and avoid becoming a victim of fraud, fines and litigation.