A relatively new phrase in the history of the English language, “Google it” has replaced old-timer terms like investigate and research. The search engine has also bumped out the Yellow Pages as the go-to source for information. So when people in your community are looking for classes, programs, and events, they turn to Google as a starting point.
That’s where you and your community organization’s website come in. The process of getting your website found online is known as search engine optimization (SEO). With this eBook, you’ll learn the entire process from finding the right keywords to getting on the first page of search results. Here are the three pillars of SEO that you’ll master:
- Keyword research – finding the right phrases
- On-page optimization – putting keywords in the right spots on your website
- Link building – getting other websites to link to your site
To become an SEO Jedi, download the free eBook.

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