Marketing Solutions

Marketing

Active Municipal Marketing

Marketing partnerships that increase revenue without raising taxes or fees

Active Municipal Marketing develops innovative, revenue-generating partnerships and programs between the public and private sector to allow municipalities to raise revenue without raising taxes. Community assets and properties are leveraged for sponsorships, advertising, naming rights and other revenue-generating programs ranging from beverage vending and municipal furniture deals to banking and telecommunications contracts. Through municipal marketing and our services, local governments have realized an increase in revenue by up to two percent without raising taxes or fees.

Features

Partnerships
  • Develop and implement strategic revenue-generating programs
  • Analyze assets and evaluate opportunities
  • Create sponsorship opportunities
  • Provide revenue consulting
  • Negotiate contracts and agreements
  • Manage programs and partnerships

Successful Marketing Partnerships

Pioneered by Don Schulte, Active Municipal Marketing, has developed highly successful, mutually beneficial partnerships with Fortune 500 companies and organizations across the country, from the first city-wide beverage deal to the largest contractual guarantee for any city to date. Partnerships include: 

  • Glendale, CA and Viacom: Bus shelters
  • King County, WA and State of California Parks Department: Sponsorships (tailgate ads, Advertickets)
  • Costsa Mesa, CA and Volcom: Naming rights to skateboard park