Active’s Marketing Revenue Services develops innovative, revenue-generating partnerships and programs between the public and private sector to allow municipalities to expand services and fund supplemental programs. Community assets and properties are leveraged for sponsorships, advertising, naming rights and other revenue-generating programs ranging from beverage vending and municipal furniture deals to banking and telecommunications contracts. Through our services, local governments have realized an increase in revenue by up to two percent without raising taxes or fees.

Features

• Develop and implement strategic revenue-generating programs
• Analyze assets and evaluate opportunities
• Create sponsorship opportunities
• Provide revenue consulting
• Negotiate contracts and agreements
• Manage programs and partnerships

Successful Marketing Partnerships

From the first city-wide beverage deal to the largest contractual guarantee for any city to date, we have developed highly successful, mutually beneficial partnerships with Fortune 500 companies and organizations across the country including:

• Glendale, CA and Viacom: Bus shelters
• King County, WA and State of California Parks Department: Sponsorships (tailgate ads, Advertickets)
• Costsa Mesa, CA and Volcom: Naming rights to skateboard park