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What comes to mind when you think of a blogger? If an image of a techie posting thoughts from his basement comes to mind, your imagination deceives you. In today’s digital world, blogging can be a powerful marketing tool if done correctly. A blog is a combination of search engine optimization, social media, and a news engine all wrapped into one.
Here are four blogs to check out that will give you some guidance in launching your own blog: Continue reading
The YMCA Calgary blog kicked-off in June 2011 and has been a huge success! Bloggers are really getting into writing and we are getting some fantastic stats on views. It is pretty cool to watch numbers of views grow at a quick and steady rate.
Back in the beginning though, the excitement wasn’t quite there from the blogger end. Many YMCA Calgary bloggers were nervous to write when we first started out. They were worried the blog postings would contain inappropriate material, would frame the YMCA brand in a poor light or that the content would simply be uninteresting to others. There was fear any so-called ‘bad’ content would go viral fast and damage both the reputation of YMCA and themselves.
It’s pretty normal to be worried about something new—especially when others can quickly see any mistakes made. I had a few answers ready for my colleagues. Continue reading
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