Top 10 Social Media Statistics in 2013

Social media changes everyday. When you start to master Twitter, Pinterest pops up. And when you finally see some real results from Facebook, they change their entire advertising platform. So is the speed of social media.

Today, we want to highlight the size and impact of social media across the world. Without further ado, here are the top 10 social media statistics you need to know for the rest of the year. The numbers are mind blowing and should show you the power of social a whole (click here to see how these have changed since last year):  Continue reading

How to Increase Participation in Parks & Recreation [SLIDESHOW]

Your parks and recreation agency’s mission probably goes something like this: we strive to enrich the lives of our residents by providing quality recreation programs, facilities and natural open spaces. But to reach that ultimate goal, you need to increase participation in what you offer. When more citizens are involved, your community is healthier and stronger.  Continue reading

17 Marketing Campaigns to Boost Parks & Rec Participation

A few weeks ago, we got together with a group of parks and recreation professionals in the Chicago area. We met at Wood Dale Park District to talk about ways to increase participation in programs they offer and ended the luncheon with group discussions. Here are some ideas presented that you could add to your marketing mix:  Continue reading

Measuring the Impact of Social Media (VIDEO from Brand-Aid Conference)

A few weeks ago, city council members, park and recreation professionals, board members and volunteers descended upon Arlington, Texas for the Brand-Aid Marketing and Social Media Conference. And a few ACTIVE people were invited to speak! One of those speakers is our Director of Digital and Social Media, Justin Ramers.

Justin talked about how to measure the impact of social media. See below for the video and slides to the presentation:  Continue reading

6 Ways to Capitalize on Resolutions Through Facebook

Resolutions are in full swing (and you know a lot of them are exercise based), so it’s time for your recreation agency to capitalize. Some organizations have already put a plan in place through social media. Check out these six Facebook posts below to get some ideas about how you can inspire your own customer base to fulfill resolutions:  Continue reading

Brand-Aid Marketing & Social Media Conference: Are you Attending?

Calling all city department marketers: Have the economic challenges over the last few years made it difficult to deliver services at the same or increased level? in 2011, The City of Grand Prairie and City of Arlington (Texas) Parks and Recreation Departments met to discuss these issues and how they could better market services to residents and customers. The result? The Brand Aid Marketing and Social Media Conference. Continue reading

Beyond the Click: How Social Networks Impact Real Participation [INFOGRAPHIC]

I can almost certainly say your organization is using social media, but do you know which networks drive what type of actions? For example, if you tweet, will people attend your event? If you pin an image to Pinterest, will people contact you?

ACTIVE Network conducted survey titled ‘Beyond the Click’ that asked 500 consumers what types of offline actions they’ve taken based on social network posts. From the results, we’ve determined that the three most popular offline actions taken as a result of online engagement are to: Continue reading

Top 25 LinkedIn Groups for P&R Professionals

187 million professionals from 200 countries use LinkedIn to network. But beyond the profile is another great tool: LinkedIn groups. Members set up groups around specific topics in order to gather like-minded people into one place for discussion and information sharing.

The groups that we are highlighting today allow you to network with other rec professionals, stay on top of technology, marketing, programming and budgeting trends; and contribute to discussions and ideas. Although the ranking isn’t scientific, I balanced relevance, discussions and number of members to make the selections. Click each group to learn more and to join: Continue reading

The Parks & Recreation Marketing Funnel

Are you a marketing pro for your parks and recreation agency? If you are, there are only three simple areas where you can improve your marketing efforts: You can 1) get more people to see what you have to say, 2) get more people to subscribe, and 3) get more customers. All three phases work in harmony to turn a tweet into a Yoga class registration and a newspaper ad into a pottery class participant.

Next time you look at all of the marketing initiatives you run, organize them into this marketing funnel. That way, you can focus on improving effectiveness at each part of the funnel. In the end, you’ll see more customers. Here is how it works: Continue reading

10 Examples of Social Media Updates You Need to Make

Source: thenewecologist.com

Coming up with social media posts for your organization is like buying clothes for a growing baby. After a few uses, you need new material. And on Facebook, if you find one type of post that resonates with your audience, it probably loses its luster after a few uses. That’s why having an endless supply of social media examples is critical for maintaining an engaged audience.

Here are ten examples of social media posts from recreation agencies that you can add to your repertoire today:  Continue reading