This is part two of Archie’s guest blog post. Click here to read the first.
Social Marketing: Different than social media, social marketing seeks to influence social behavior to the benefit the target market and general society rather than the organization. At one time, social marketing was considered to be exclusively for public and non-profit organizations. Primarily it was designed to promote public awareness campaigns, social causes or to introduce behavior change. However, social marketing is also used by commercial organizations. For example, for-profit fitness clubs are not only utilized for exercise and physical development, but also as environments for rebuilding balance to one’s life. Continue reading
Software is supposed to make things easier. But sometimes, parts of a recreation software system can hinder an organization’s ability to successfully achieve its goals. If you and your staff are spending more time on the day-to-day tasks and less on building a healthier and better community, your recreation software may be holding you back.
The City of Leduc and its community partners have launched one online calendar to serve the entire community. The new event website – 
Software providers love to talk about the bells and whistles. As important as the features are – technology has to meet your functional needs – there are other crucial factors to take into account when selecting a software provider. If you are considering 
Manhattan Beach is a coastal city in Southern California with about 35,000 citizens. The Parks and Recreation department recently switched from a client-based solution (
Most recreation professionals work with some sort of software. And if they don’t, they could be looking for a software provider or working with an IT team on some solutions. But with words like the cloud, SaaS, and hybrid, software talk can turn into a different language. To be prepared for your next software talk, here are ten important terms to know: