What Recreation Professionals Need to Know About Marketing (Part II)

This is part two of Archie’s guest blog post. Click here to read the first.

Social Marketing: Different than social media, social marketing seeks to influence social behavior to the benefit the target market and general society rather than the organization. At one time, social marketing was considered to be exclusively for public and non-profit organizations. Primarily it was designed to promote public awareness campaigns, social causes or to introduce behavior change. However, social marketing is also used by commercial organizations. For example, for-profit fitness clubs are not only utilized for exercise and physical development, but also as environments for rebuilding balance to one’s life.  Continue reading

What Recreation Professionals Need to Know About Marketing (Guest Post)

This is a guest post from Archie Trader III. For 7 years, Archie has been the Recreation Program Manager at the Stanton Community Center (SCC), an Annapolis Recreation and Parks Department facility located in Annapolis, MD. He has a BS Degree in Physical Education (concentration in recreation). He chose this career because it gives him the opportunity to affect the lives of youth in the City of Annapolis and surrounding areas. 

Archie’s ACTIVE is walking, biking, exercising and swimming.
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Parks & Recreation: The Move to the Cloud [INFOGRAPHIC]

The cloud: You may be asking yourself, “What the heck is it and why does it matter to me?” Simply put, cloud computing is software that is delivered over the internet without the need for in-house servers or maintenance. So rather than having a clunky server and access to your recreation system from just the front desk computers, you can get into the system securely from any computer with the internet without hardware.  Continue reading

Top 8 Reasons Your Rec Sofware is Holding You Back

Software is supposed to make things easier. But sometimes, parts of a recreation software system can hinder an organization’s ability to successfully achieve its goals. If you and your staff are spending more time on the day-to-day tasks and less on building a healthier and better community, your recreation software may be holding you back.

Do any of these signs ring a bell?  Continue reading

What is Software as a Service (SaaS) for Recreation Organizations?

All types of recreation organizations have been doing more with less over the last few years. That trend will continue as budgets remain tight, but service expectations continue to rise. One way to save time and money is with technology, specifically software that can help automate back-office tasks. But organizations have many options when it comes to software ranging from solutions they host themselves to ones hosted by the provider (in the cloud). Today, we’ll break down the latter and why it makes sense in this economy: Continue reading

City of Leduc Launches the First Online Event Calendar in Canada

The City of Leduc and its community partners have launched one online calendar to serve the entire community. The new event website – 1calendar.ca - pulls in events from multiple sources across the city into one simplistic view. This is the first synchronized technology in Canada that combines events from the city, library, development authority, and chamber of commerce (and more organizations in the future). With the new calendar, citizens and visitors do not have to search through multiple sources to get a view of the day’s activities.
Continue reading

7 Things to Expect from a Software Provider Beyond the Technology

Software providers love to talk about the bells and whistles. As important as the features are – technology has to meet your functional needs – there are other crucial factors to take into account when selecting a software provider. If you are considering recreation software, be sure to ask providers about these eight factors:    Continue reading

Parks & Recreation: Avoid These Common Budget-Cutting Mistakes

Image source: umn.edu

This is an excerpt from a report by Barbara Heller, President of Heller and Heller Consulting: Making the Most of Your P&R Agency’s Resources. Well known throughout the industry for her expertise in leading park and recreation agencies and her commitment to innovation and best practices, Barbara operates outside of the typical parks and recreation industry mindset. This reports covers six key areas where parks and recreation agencies can become more efficient:
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Manhattan Beach Parks & Rec Switches to Web-Based Software

Manhattan Beach is a coastal city in Southern California with about 35,000 citizens. The Parks and Recreation department recently switched from a client-based solution (Class®) to a web-based software system (ActiveNet™). Here are some details about the department:

  • 12 full-time employees (plus part-time employees)
  • 3 community centers
  • 200 – 600 activities per season
  • Swimming, fitness, cultural arts, sports leagues, special events and more run through the P&R department     Continue reading

10 Important Software Terms Defined for Recreation Professionals

online registrationMost recreation professionals work with some sort of software. And if they don’t, they could be looking for a software provider or working with an IT team on some solutions. But with words like the cloud, SaaS, and hybrid, software  talk can turn into a different language. To be prepared for your next software talk, here are ten important terms to know:

1. Hosted, on-demand, cloud computing, software as a service (SaaS): These all mean the same thing. Organizations host their software and data externally with a provider and can access it over the internet from anywhere at any time. The software provider is responsible for new releases, security, maintenance and up time.     Continue reading