The new year rings in adjusted goals, new ideas, resolutions and a fresh start for your marketing. And if somewhere in your goal set exists “increasing participation” or “getting more online registrations,” you may be looking for some new ideas. The first step in that process is to increase traffic to your website. For that reason, our first post of the year will focus on some quick fixes to help you increase the visibility of your online registration website. Consider placing your online registration link in these 21 places: Continue reading
If you offer online registration for your activities, you know how valuable it is for your staff and customers. You also know that the higher that percentage is of your total registrations, the easier life is for parks and recreation staff. But maybe you can’t seem to get more people online. For some reason, they keep calling in and lining up at peak registration periods to sign up for activities.
The problem may be you, not your customers. If you are doing any of these 12 things, your customers may feel likes the guy above: Continue reading
The City of Leduc and its community partners have launched one online calendar to serve the entire community. The new event website – 1calendar.ca - pulls in events from multiple sources across the city into one simplistic view. This is the first synchronized technology in Canada that combines events from the city, library, development authority, and chamber of commerce (and more organizations in the future). With the new calendar, citizens and visitors do not have to search through multiple sources to get a view of the day’s activities.
Building a website isn’t like assembling a coffee table – you can’t just throw together a few screws and let it sit for years. A website takes constant updating to keep up with your own changes and news but also to stay on top of effective internet trends. But updating your website with proven techniques can be easier than you think. So if you and your web visitors are pulling out hair when it comes to your site, use these free tools to make sure your website isn’t holding you back: Continue reading
Image source: socialmediamagic.com
You’re a master Facebooker. Your organization’s page has a sweet cover image, tons of likes, and your fans seem to like what you have to say. But there’s one small detail missing from your Facebook strategy; you don’t exactly know how it helps you increase real participation and real revenue.
Well, as Apple would say, “There’s an app for that.” The “Just Redirect” Facebook app allows you to prominently feature your online registration webpage right below your cover image. When people click the box, it’ll redirect them to your website. Here’s how it’ll look: Continue reading
A website should be the centerpiece of your marketing communications. For all you hear about social media or the amount of money you spend on print materials, all marketing roads lead to your website. For that reason, it’s important that your website is attractive, well-written, easy to use, and can tie directly to how you make money. Depending on what kind of community organization you have, your website should be able to process registrations, sell merchandise, collect donations, take volunteer applications or all four.
Here are six great community organization websites (in no particular order) for you to check out and learn from: Continue reading
Online registration is a win-win. Members of the community get an easier way to register for programs while organizations save time and money in the sign-up process. Therefore, it’s crucial for rec organizations to direct people to register online.
Here are ten quick and easy ways you can increase online registrations: Continue reading
The Panorama Recreation Center in British Columbia, Canada has been facing issues that may sound familiar. “We’re growing but we’re operating with fewer resources,” said Lisa Sneek, Marketing Coordinator for Panorama Recreation. “For example, we recently enhanced our aquatics center, which is great, but we haven’t increased our program and management staff.” Continue reading