Many Parks and Recreation Centers are transitioning from hard copy printed brochures to interactive online versions. Not only is this a much cheaper option but it is also a greener way of communicating with your customers and offers 24/7 access to the most up-to-date recreation information. By sharing your interactive guide on your website you can also drive traffic through search engine optimization in your content and actively track and measure how many people are accessing and using your guide using web analytics. Continue reading →