Software is supposed to make things easier. But sometimes, parts of a recreation software system can hinder an organization’s ability to successfully achieve its goals. If you and your staff are spending more time on the day-to-day tasks and less on building a healthier and better community, your recreation software may be holding you back.
Do any of these signs ring a bell? Continue reading
Parks and recreation agencies are (and should be) proud of the programs they offer their communities. But it always comes down to one question: how can we get more people to find out about our programs? If only more people knew, participation would surely increase.
That’s why marketing – and particularly partnership marketing – is so important to P&R agencies. Although these partnerships may not turn out as cute as a monkey and dove, they can still be very effective. Here are seven departments and organizations around the town/city/county that you should meet with: Continue reading
The City of Leduc and its community partners have launched one online calendar to serve the entire community. The new event website – 1calendar.ca - pulls in events from multiple sources across the city into one simplistic view. This is the first synchronized technology in Canada that combines events from the city, library, development authority, and chamber of commerce (and more organizations in the future). With the new calendar, citizens and visitors do not have to search through multiple sources to get a view of the day’s activities.
Do you sometimes feel like participants skim over your website or emails, completely missing the registration link? Do you receive too many phone calls asking about program and event information? It’s no secret that attention spans are getting shorter and many people are skimming rather than reading, but there are ways you can present information about your event that are more likely to garner attention.
Here are seven writing tips to ensure your words will be read (and get you more registrations): Continue reading
By 2014, mobile internet usage will surpass desktop internet usage. What does that mean if you don’t have a mobile-optimized website or a mobile app? In fewer than two years, more people will see your website on their phones rather than their computers. This is serious people. Check out some mobile stats.
At ACTIVE Network, we see how quickly mobile is changing the world. On top of that, our goal is to make the world a more active place and going mobile is a natural extension of that. If people can access recreation programs, workout classes, races, events, and more right from their pockets, the world will be more active place. Today, we want to show you our stats in order to show how quickly things are changing: Continue reading
Image source: socialmediamagic.com
You’re a master Facebooker. Your organization’s page has a sweet cover image, tons of likes, and your fans seem to like what you have to say. But there’s one small detail missing from your Facebook strategy; you don’t exactly know how it helps you increase real participation and real revenue.
Well, as Apple would say, “There’s an app for that.” The “Just Redirect” Facebook app allows you to prominently feature your online registration webpage right below your cover image. When people click the box, it’ll redirect them to your website. Here’s how it’ll look: Continue reading
Image source: facebook.com/BalboaPark
The City of San Diego is making it easier for citizens to get active. By partnering with Active Network, Communities the city has decided to automate its parks and recreation operations to help P & R staff save time and make it easier for people to register online. From facility reservations and park permitting to payment processing and e-commerce, San Diego has decided to manage its operations through parks and recreation software.
Here is what the City of San Diego manages: Continue reading
Image credit: aismedia.com
There is a boatload of info on the internet about social media. But how many tangible examples have you been able to find for organizations like yours? Today, we’re going to cover two YMCAs and two parks and recreation agencies who are using social media to effectively engage with the community and drive registrations. Continue reading
The Panorama Recreation Center in British Columbia, Canada has been facing issues that may sound familiar. “We’re growing but we’re operating with fewer resources,” said Lisa Sneek, Marketing Coordinator for Panorama Recreation. “For example, we recently enhanced our aquatics center, which is great, but we haven’t increased our program and management staff.” Continue reading
Say the name of your parks and recreation group out loud. What comes to mind? Better yet, try the exercise with members of your community and ask them what words, colors, and images pop up. That’s your brand.
Although recreation brands are a relatively new concept, those parks and recreation groups that actively work on their brands are realizing the benefits. A strong recreation brand helps your organization stand out from the crowd by creating a positive identity that your community can relate to. Continue reading