Here’s a scenario to think about today: You offer tons of programs over four seasons of the year, so you have a good idea of what classes, times, and parts of the year are popular with your customers. You know when people register. But do you know when your customers get motivated to register?
To find the answer to that question (as is the case with many questions these days), just Google it. Actually, “Google Trends” it. Google Trends is a tool that shows how search volumes change over time. YMCAs, for example, can put in different search terms to see the peaks and valleys of the term through Google. That way, you know when your customers want to kick off a new journey of exercise and can market to them in a timely way. Continue reading
Building a website isn’t like assembling a coffee table – you can’t just throw together a few screws and let it sit for years. A website takes constant updating to keep up with your own changes and news but also to stay on top of effective internet trends. But updating your website with proven techniques can be easier than you think. So if you and your web visitors are pulling out hair when it comes to your site, use these free tools to make sure your website isn’t holding you back: 
