The key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.
So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation:
Facebook is playing around with a significant Timeline redesign. The new format is being rolled out experimentally and could be live for all members soon. And to cover this change for the parks & recreation community, we turn to Josh Panzer. Josh is the founder of ParksandRecreationSocialMedia.com.
Check out his video guest blog post to learn how your agency should adjust to the pending Facebook change: Continue reading
In mid-January, Facebook CEO Mark Zuckerberg presented Graph Search as Facebook’s new social search engine. Confusing, I know. To simplify the jargon, Graph Search pulls four things into one searchable place for you: people, places, interests, and photos. With those all available, you can search for and find results like, Friends who like Basketball, Pictures I Liked, and Restaurants near Boston, MA my friends have been to. Play around with the search to learn more.
But that’s not why you’re here! Today, we’re talking to the Facebook page manager who is wondering how to change his or her strategy for the organization’s page. Here are 3 steps to make your organization’s Facebook page stand out in Graph Search: Continue reading
A few weeks ago, city council members, park and recreation professionals, board members and volunteers descended upon Arlington, Texas for the Brand-Aid Marketing and Social Media Conference. And a few ACTIVE people were invited to speak! One of those speakers is our Director of Digital and Social Media, Justin Ramers.
Justin talked about how to measure the impact of social media. See below for the video and slides to the presentation: Continue reading
Resolutions are in full swing (and you know a lot of them are exercise based), so it’s time for your recreation agency to capitalize. Some organizations have already put a plan in place through social media. Check out these six Facebook posts below to get some ideas about how you can inspire your own customer base to fulfill resolutions: Continue reading
I can almost certainly say your organization is using social media, but do you know which networks drive what type of actions? For example, if you tweet, will people attend your event? If you pin an image to Pinterest, will people contact you?
ACTIVE Network conducted survey titled ‘Beyond the Click’ that asked 500 consumers what types of offline actions they’ve taken based on social network posts. From the results, we’ve determined that the three most popular offline actions taken as a result of online engagement are to: Continue reading
Coming up with social media posts for your organization is like buying clothes for a growing baby. After a few uses, you need new material. And on Facebook, if you find one type of post that resonates with your audience, it probably loses its luster after a few uses. That’s why having an endless supply of social media examples is critical for maintaining an engaged audience.
Here are ten examples of social media posts from recreation agencies that you can add to your repertoire today: Continue reading
Image source: socialmediamagic.com
You’re a master Facebooker. Your organization’s page has a sweet cover image, tons of likes, and your fans seem to like what you have to say. But there’s one small detail missing from your Facebook strategy; you don’t exactly know how it helps you increase real participation and real revenue.
Well, as Apple would say, “There’s an app for that.” The “Just Redirect” Facebook app allows you to prominently feature your online registration webpage right below your cover image. When people click the box, it’ll redirect them to your website. Here’s how it’ll look: Continue reading
Image source: localpulsemarketing.com
Your organization has a Facebook page. Maybe you set one up because everyone else has one so or you heard about hundreds of millions of users and Googled, “How to set up a Facebook page.” Either way, we were all rookie users at one point (still are in many ways) and searched for the how-to articles. But once you did some more reading and posting on your own, you probably came across the basic mistakes to avoid like “not listening to your audience” and “posting too often.” Continue reading
They say that IPOs kill innovation. Facebook went public back on May 18 and it tanked, but that’s not the story here. The largest social network has made multiple small updates since its first day of trading that point to the changing philosophy of Facebook. For non-profits and community organizations, we want to bring your attention to the changes and show how they affect you as brand page owners: Continue reading