The key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.
So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation:
Image source: socialmediamagic.com
You’re a master Facebooker. Your organization’s page has a sweet cover image, tons of likes, and your fans seem to like what you have to say. But there’s one small detail missing from your Facebook strategy; you don’t exactly know how it helps you increase real participation and real revenue.
Well, as Apple would say, “There’s an app for that.” The “Just Redirect” Facebook app allows you to prominently feature your online registration webpage right below your cover image. When people click the box, it’ll redirect them to your website. Here’s how it’ll look: Continue reading
Image source: localpulsemarketing.com
Your organization has a Facebook page. Maybe you set one up because everyone else has one so or you heard about hundreds of millions of users and Googled, “How to set up a Facebook page.” Either way, we were all rookie users at one point (still are in many ways) and searched for the how-to articles. But once you did some more reading and posting on your own, you probably came across the basic mistakes to avoid like “not listening to your audience” and “posting too often.” Continue reading
They say that IPOs kill innovation. Facebook went public back on May 18 and it tanked, but that’s not the story here. The largest social network has made multiple small updates since its first day of trading that point to the changing philosophy of Facebook. For non-profits and community organizations, we want to bring your attention to the changes and show how they affect you as brand page owners: Continue reading
By now, we all know about Facebook’s new look: the timeline. At the end of March, all Facebook brand pages were switched to the timeline with the opportunity to post a “cover image” at the top. And since we all know a picture says a thousand words, you can use this space to send a powerful message to your Facebook visitors. Some of the YMCAs, parks and recreation agencies, and community organizations we work with have posted great covers already. Here are ten you can learn from: Continue reading
From videos to tweets, blog posts to pictures and every type of media in between, you can build your recreation brand through social media. And the new Facebook Timeline will help you tell your story and connect with the community in a more interactive way. Continue reading