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	<title>Active Network, Communities Blog</title>
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	<link>http://www.activecommunities.com/blog</link>
	<description>Active Network, Communities Blog</description>
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		<title>6 Simple Steps to Using Facebook Promoted Posts</title>
		<link>http://www.activecommunities.com/blog/6-simple-steps-to-using-facebook-promoted-posts/</link>
		<comments>http://www.activecommunities.com/blog/6-simple-steps-to-using-facebook-promoted-posts/#comments</comments>
		<pubDate>Thu, 23 May 2013 23:57:22 +0000</pubDate>
		<dc:creator>Datis Mohsenipour</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Facebook Promoted Posts]]></category>
		<category><![CDATA[Parks and Recreation]]></category>
		<category><![CDATA[recreation marketing]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2587</guid>
		<description><![CDATA[The average Facebook Business Page post will only reach  16% of its audience. If you have 100 likes on your Facebook page, your posts will appear on the home feeds of approximately 16 people who have liked your page. This &#8230; <a href="http://www.activecommunities.com/blog/6-simple-steps-to-using-facebook-promoted-posts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>17 Marketing Campaigns to Boost Parks &amp; Rec Participation</title>
		<link>http://www.activecommunities.com/blog/17-marketing-campaigns-parks-and-recreation-marketing/</link>
		<comments>http://www.activecommunities.com/blog/17-marketing-campaigns-parks-and-recreation-marketing/#comments</comments>
		<pubDate>Mon, 20 May 2013 17:45:44 +0000</pubDate>
		<dc:creator>Henry O'Loughlin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Parks and Recreation]]></category>
		<category><![CDATA[parks and recreation marketing]]></category>
		<category><![CDATA[recreation marketing]]></category>
		<category><![CDATA[social media for parks and rec]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2577</guid>
		<description><![CDATA[A few weeks ago, we got together with a group of parks and recreation professionals in the Chicago area. We met at Wood Dale Park District to talk about ways to increase participation in programs they offer and ended the &#8230; <a href="http://www.activecommunities.com/blog/17-marketing-campaigns-parks-and-recreation-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>P&amp;R Marketing Idea: Facebook Cover Photo Contest</title>
		<link>http://www.activecommunities.com/blog/pr-marketing-idea-facebook-cover-photo-contest/</link>
		<comments>http://www.activecommunities.com/blog/pr-marketing-idea-facebook-cover-photo-contest/#comments</comments>
		<pubDate>Tue, 14 May 2013 20:39:52 +0000</pubDate>
		<dc:creator>Datis Mohsenipour</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Engagement]]></category>
		<category><![CDATA[Facebook timeline]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Parks and Recreation]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2568</guid>
		<description><![CDATA[The key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of &#8230; <a href="http://www.activecommunities.com/blog/pr-marketing-idea-facebook-cover-photo-contest/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bit.ly &#8211; What It Is and How to Use It</title>
		<link>http://www.activecommunities.com/blog/bit-ly-what-is-it-and-how-to-use-it/</link>
		<comments>http://www.activecommunities.com/blog/bit-ly-what-is-it-and-how-to-use-it/#comments</comments>
		<pubDate>Fri, 10 May 2013 21:06:18 +0000</pubDate>
		<dc:creator>Datis Mohsenipour</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[bitly]]></category>
		<category><![CDATA[bitly marketing]]></category>
		<category><![CDATA[bitly URL]]></category>
		<category><![CDATA[link tracking]]></category>
		<category><![CDATA[Parks and Recreation]]></category>
		<category><![CDATA[recreation marketing]]></category>
		<category><![CDATA[short URL]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2546</guid>
		<description><![CDATA[As tech companies grow and new ones pop up, new verbs continue to be introduced to our evolving vocabularies. New verbs that started off as company names and won’t be found in Webster’s Dictionary. “Google” it comes to mind first. &#8230; <a href="http://www.activecommunities.com/blog/bit-ly-what-is-it-and-how-to-use-it/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Canton Commits to Community Wellness with &#8217;100 Days to Health&#8217; (GUEST POST)</title>
		<link>http://www.activecommunities.com/blog/canton-commits-to-community-wellness-with-100-days-to-health-guest-post/</link>
		<comments>http://www.activecommunities.com/blog/canton-commits-to-community-wellness-with-100-days-to-health-guest-post/#comments</comments>
		<pubDate>Wed, 08 May 2013 17:34:42 +0000</pubDate>
		<dc:creator>Henry O'Loughlin</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[News and Events]]></category>
		<category><![CDATA[Success Stories]]></category>
		<category><![CDATA[100 Days to Health]]></category>
		<category><![CDATA[adult programming]]></category>
		<category><![CDATA[Adult recreation]]></category>
		<category><![CDATA[childhood obesity]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Parks and Recreation]]></category>
		<category><![CDATA[recreation program ideas]]></category>
		<category><![CDATA[weight loss program idea]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2539</guid>
		<description><![CDATA[This is a guest post from Jessica Levine, Marketing Coordinator at Canton Leisure Services in Canton, Michigan. _____ The figures are staggering: More than one-third of American adults and children are obese,  resulting in conditions like heart disease and diabetes. &#8230; <a href="http://www.activecommunities.com/blog/canton-commits-to-community-wellness-with-100-days-to-health-guest-post/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.activecommunities.com/blog/canton-commits-to-community-wellness-with-100-days-to-health-guest-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How to Improve Your Posts With Facebook Insights</title>
		<link>http://www.activecommunities.com/blog/how-to-use-facebook-insights-for-parks-and-recreation/</link>
		<comments>http://www.activecommunities.com/blog/how-to-use-facebook-insights-for-parks-and-recreation/#comments</comments>
		<pubDate>Fri, 03 May 2013 16:54:03 +0000</pubDate>
		<dc:creator>Henry O'Loughlin</dc:creator>
				<category><![CDATA[Marketing Tips]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2527</guid>
		<description><![CDATA[The starting point for all marketing is your audience. Who are they? What are they like? What are they interested in? How do they buy? If you do a good job of targeting your emails &#8211; announcing upcoming yoga classes &#8230; <a href="http://www.activecommunities.com/blog/how-to-use-facebook-insights-for-parks-and-recreation/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.activecommunities.com/blog/how-to-use-facebook-insights-for-parks-and-recreation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Apple and Starbucks Can Improve Your Customer Experience</title>
		<link>http://www.activecommunities.com/blog/how-apple-and-starbucks-can-improve-your-customer-experience/</link>
		<comments>http://www.activecommunities.com/blog/how-apple-and-starbucks-can-improve-your-customer-experience/#comments</comments>
		<pubDate>Tue, 30 Apr 2013 23:44:55 +0000</pubDate>
		<dc:creator>Henry O'Loughlin</dc:creator>
				<category><![CDATA[Community Voice]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[Success Stories]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2490</guid>
		<description><![CDATA[A few weeks ago, hundreds of customers came down to San Diego for ACTIVE World, our customer conference. One of the keynote speakers, Tim Sanders, is the CEO of Net Minds and founder of research firm, Deeper Media Incorporated. Tim &#8230; <a href="http://www.activecommunities.com/blog/how-apple-and-starbucks-can-improve-your-customer-experience/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.activecommunities.com/blog/how-apple-and-starbucks-can-improve-your-customer-experience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Negative Trends to Reverse in Your Community</title>
		<link>http://www.activecommunities.com/blog/3-negative-trends-to-reverse-in-your-community/</link>
		<comments>http://www.activecommunities.com/blog/3-negative-trends-to-reverse-in-your-community/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 03:32:46 +0000</pubDate>
		<dc:creator>Henry O'Loughlin</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[News and Events]]></category>
		<category><![CDATA[childhood obesity]]></category>
		<category><![CDATA[healthcare costs]]></category>
		<category><![CDATA[Parks and Recreation]]></category>
		<category><![CDATA[YMCA]]></category>
		<category><![CDATA[youth activity]]></category>
		<category><![CDATA[youth crime rate]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2493</guid>
		<description><![CDATA[In recent years, humans (and particularly kids) have become increasingly sedentary. This trend is affecting mental and physical health as well as healthcare costs. But a few weeks ago, ACTIVE customers from parks and rec agencies, collegiate rec departments, YMCAs &#8230; <a href="http://www.activecommunities.com/blog/3-negative-trends-to-reverse-in-your-community/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.activecommunities.com/blog/3-negative-trends-to-reverse-in-your-community/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>24 Activities That Will Get Young Professionals Through Your Doors</title>
		<link>http://www.activecommunities.com/blog/24-activities-that-will-get-young-professionals-through-your-doors/</link>
		<comments>http://www.activecommunities.com/blog/24-activities-that-will-get-young-professionals-through-your-doors/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 21:11:24 +0000</pubDate>
		<dc:creator>Henry O'Loughlin</dc:creator>
				<category><![CDATA[Community Voice]]></category>
		<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Parks and Recreation]]></category>
		<category><![CDATA[parks and recreation program ideas]]></category>
		<category><![CDATA[parks and recreation programming ideas]]></category>
		<category><![CDATA[recreation programming]]></category>
		<category><![CDATA[YMCA]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2510</guid>
		<description><![CDATA[Yuppies. Say what you want about them, but they have incomes and a general affinity for the hottest fitness trend, class, and activity. They also take to Facebook, Twitter, and Instagram before, during and after participating in a cool activity. &#8230; <a href="http://www.activecommunities.com/blog/24-activities-that-will-get-young-professionals-through-your-doors/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.activecommunities.com/blog/24-activities-that-will-get-young-professionals-through-your-doors/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Why You Need Benefit-Based Marketing (Guest Post)</title>
		<link>http://www.activecommunities.com/blog/why-you-need-to-switch-to-benefit-based-marketing-guest-post/</link>
		<comments>http://www.activecommunities.com/blog/why-you-need-to-switch-to-benefit-based-marketing-guest-post/#comments</comments>
		<pubDate>Fri, 12 Apr 2013 23:29:59 +0000</pubDate>
		<dc:creator>Henry O'Loughlin</dc:creator>
				<category><![CDATA[Industry Trends]]></category>
		<category><![CDATA[Marketing Tips]]></category>
		<category><![CDATA[benefit-based marketing]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[Parks and Recreation]]></category>
		<category><![CDATA[recreation marketing]]></category>

		<guid isPermaLink="false">http://www.activecommunities.com/blog/?p=2501</guid>
		<description><![CDATA[This is a guest post by Greg Bruggeman. He is a recreation professional and blogs at Professional Recreation. Check out his blog or follow him on Twitter. __________ Have you ever had to buy an item foreign to you? Not something &#8230; <a href="http://www.activecommunities.com/blog/why-you-need-to-switch-to-benefit-based-marketing-guest-post/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://www.activecommunities.com/blog/why-you-need-to-switch-to-benefit-based-marketing-guest-post/feed/</wfw:commentRss>
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