This is a guest post from Jessica Levine, Marketing Coordinator at Canton Leisure Services in Canton, Michigan.
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The figures are staggering: More than one-third of American adults and children are obese, resulting in conditions like heart disease and diabetes. Canton Leisure Services (CLS), ACTIVE Network customer and winner of the National Recreation and Park Association Gold Medal Award, is helping to relieve this epidemic on a local level through its four-month ’100 Days to Health’ program.
Supported by a strong partnership with Southeast Michigan’s Oakwood Healthcare System, 100 Days annually begins in January and wraps up in late April at the popular Summit on the Park community center located in Canton, Michigan. Continue reading
When a customer registers for a program or books a facility online, what happens? Do you thank them? Do you recommend other similar programs or point them to your Facebook page? Don’t squander this opportunity to turn a new customer into a loyal one.
As a recreation professional, you may be wondering, “What does my website have to do with Amazon and eBay?” Although you probably won’t be selling billions of dollars online, you share the same strategy. Whereas Staples.com wants a website visitor to buy a printer or reserve paper for in-store pickup, you want customers to sign up for a Yoga class, buy a membership to the gym, or book the indoor soccer field for a birthday party.
Manhattan Beach is a coastal city in Southern California with about 35,000 citizens. The Parks and Recreation department recently switched from a client-based solution (
Building a healthier community is the ultimate goal for a parks and recreation agency. But in the past few years, budget and staff cuts have made it harder to focus on that goal given the time spent on day-to-day rec management. However, technology can help parks and recreation agencies manage processes better, faster, and easier: 
Over the past few years, parks and recreation agencies have been squeezed with revenue, staff, and time. To save time and money with fewer resources, P&R agencies are using rec software to run more efficiently and offer better citizen service. Here are five cities that are benefiting in five different ways by implementing 
