Top 70 YMCA Twitter Accounts to Follow (and Imitate)

However you feel about the little Twitter bird, it’s not going away any time soon. Hundreds of millions of users access it everyday for information, and a lot of them could be your members and potential members. They look for news and information that fits their life, and what your YMCA offers should be a part of that mix.

Whether your YMCA has a Twitter account or you’re looking to create one soon, all Y marketers need a few role models. The following 70 North American YMCA accounts are the best and biggest on Twitter. They use Twitter to connect with members, answer questions, make announcements, discuss fitness and health, release registration dates and more. Consider following these accounts to get ideas for your own Twitter strategy. (The list was compiled based on number of followers, content provided, number of tweets, interactions with followers, recent activity and overall use of Twitter to connect with customers. From there, the list was ordered from most followers to least followers.)  Continue reading

Top 10 Ways Your YMCA Should Use Twitter

Does your YMCA have an active Twitter account? If you do, you understand how it can be a valuable communication tool. But your success on Twitter can go beyond the number of followers, mentions, and clicks. You can use it to get some local press, track what people think about your facilities and much more. Consider using Twitter in these ten different ways and you’ll be surprised how much it has to offer:  Continue reading

Top 10 Social Media Statistics in 2013

Social media changes everyday. When you start to master Twitter, Pinterest pops up. And when you finally see some real results from Facebook, they change their entire advertising platform. So is the speed of social media.

Today, we want to highlight the size and impact of social media across the world. Without further ado, here are the top 10 social media statistics you need to know for the rest of the year. The numbers are mind blowing and should show you the power of social a whole (click here to see how these have changed since last year):  Continue reading

How to Increase Participation in Parks & Recreation [SLIDESHOW]

Your parks and recreation agency’s mission probably goes something like this: we strive to enrich the lives of our residents by providing quality recreation programs, facilities and natural open spaces. But to reach that ultimate goal, you need to increase participation in what you offer. When more citizens are involved, your community is healthier and stronger.  Continue reading

4 Free Tracking Tools to Measure Marketing Success

Most people think online marketing is all about the glitz and the glamour. Creating viral videos, schmoozing clients at cocktail parties, creating advertising campaigns and… Facebook! Reality check; reports are one of the most important components of any marketer’s job. Without detailed data, measuring the success of any marketing campaign is guess work. For all you know, your latest campaign could have been a hit but analytics will show otherwise. Get yourself out of the dark, monitor the statistics’ of your future marketing campaigns and arm yourself with powerful information using these free, easy-to-use analytical tools:  Continue reading

P&R Marketing Idea: Facebook Cover Photo Contest

Facebook-cover-contest-thumbThe key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.

So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation:

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Bit.ly – What It Is and How to Use It

bitlyAs tech companies grow and new ones pop up, new verbs continue to be introduced to our evolving vocabularies. New verbs that started off as company names and won’t be found in Webster’s Dictionary. “Google” it comes to mind first. Want to know the name of a song you’re listening to? “Shazam” it. Want to video chat with your family back home? “Skype” them. But here’s an example you may not be so familiar with; has anyone ever asked you to Bitly a link?

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Facebook’s New Timeline Design for P&R Agencies (VIDEO)

Facebook is playing around with a significant Timeline redesign. The new format is being rolled out experimentally and could be live for all members soon. And to cover this change for the parks & recreation community, we turn to Josh Panzer. Josh is the founder of ParksandRecreationSocialMedia.com.

Check out his video guest blog post to learn how your agency should adjust to the pending Facebook change:  Continue reading

Top 5 Reasons to Join ‘Recreation Management and Technology’ on LinkedIn

LinkedIn [in] logo - 2 color reverse - pngRecreation professional: we want you. If you are on LinkedIn, we’d love to have you as a member of the “Recreation Management and Technology” group on LinkedIn. Why you may ask? Here are five reasons to join:

1. Get free resources: Members of the group post discussions about recreation tips and trends. If you join the group, you can set up email notifications to receive those updates and view the ones that appeal to you.  Continue reading

Why You Need The City of Calgary Recreation’s Thank You Page

When a customer registers for a program or books a facility online, what happens? Do you thank them? Do you recommend other similar programs or point them to your Facebook page? Don’t squander this opportunity to turn a new customer into a loyal one.

We covered this idea a few months ago in this article: 3 Critical Web Pages You Are NeglectingOne of the three we covered was the thank you page. To summarize, each web interaction with a customer is a great opportunity for your P&R agency to take the next step. On the thank you page, can you turn that customer into a Facebook fan? Can you point that customer to other similar programs (upsell)? Designing goal-oriented thank you pages should be a part of your marketing strategy.  Continue reading