The key to social media success is engagement. But creating engagement sounds a lot easier than it really is. At ACTIVE World 2013, Henry and I had the opportunity to sit at a round-table discussion with a great group of our clients to discuss different marketing strategies that have or have not been working for organizations. Social media engagement, or maybe the lack thereof, was a hot topic.
So we had an idea. Here is a fun way to use your cover photos to create engagement on your Facebook page and encourage community participation:
Facebook is playing around with a significant Timeline redesign. The new format is being rolled out experimentally and could be live for all members soon. And to cover this change for the parks & recreation community, we turn to Josh Panzer. Josh is the founder of 
When a customer registers for a program or books a facility online, what happens? Do you thank them? Do you recommend other similar programs or point them to your Facebook page? Don’t squander this opportunity to turn a new customer into a loyal one.
Here’s a quick test to see if you do content marketing: Does your 
A few weeks ago, city council members, park and recreation professionals, board members and volunteers descended upon Arlington, Texas for the Brand-Aid Marketing and Social Media Conference. And a few ACTIVE people were invited to speak! One of those speakers is our Director of Digital and Social Media, Justin Ramers.
Getting people off the couch is no small task. And if you work for a YMCA, parks and recreation agency, campus rec department or any other community organization, increasing participation is indisputably one of your goals. You need to fill classes, sell memberships, book facilities and build healthier communities around you.