We’re smack dab in the middle of two big YMCA events – NAYDO 2013 Conference back in April and General Assembly coming up in July. So as we travel mentally and physically from Vancouver to Philadelphia, let’s take a look back at some trends and happenings from NAYDO:
Top trends for YMCAs in 2013
1. How mobile can help YMCAs engage their members - About 80% (informal poll) of the YMCAs we spoke to at NAYDO are focusing on providing their members with some sort of mobile app or mobile site. These organizations are focusing on providing mobile access to programs, particularly group fitness classes.
2. Understanding donor history and needs - YMCAs want data on their donors and easier access to it. They want to be able to look at donation history and target emails to the individual rather than spray messages to a huge list. Continue reading →
This is a guest post from Jessica Levine, Marketing Coordinator at Canton Leisure Services in Canton, Michigan. _____
The figures are staggering: More than one-third of American adults and children are obese, resulting in conditions like heart disease and diabetes. Canton Leisure Services (CLS), ACTIVE Network customer and winner of the National Recreation and Park Association Gold Medal Award, is helping to relieve this epidemic on a local level through its four-month ’100 Days to Health’ program.
Supported by a strong partnership with Southeast Michigan’s Oakwood Healthcare System, 100 Days annually begins in January and wraps up in late April at the popular Summit on the Park community center located in Canton, Michigan. Continue reading →
In recent years, humans (and particularly kids) have become increasingly sedentary. This trend is affecting mental and physical health as well as healthcare costs. But a few weeks ago, ACTIVE customers from parks and rec agencies, collegiate rec departments, YMCAs and other community organizations gathered at our user conference to discuss these issues. Continue reading →
ACTIVE World is officially underway and we’re happy to be hanging out with over 300 customers from our Communities market. It’s a beautiful day on San Diego harbor, Juke Box and DJ Recipe are jamming out on stage, and Keynote speakers Tim Sanders (Author and People-centric Business Expert) and Matt Landa (CEO of ACTIVE Network) are about to take the stage.
To keep up with the latest at #ACTIVEWORLD, follow the live stream right here:
From April 7th to April 13th, we’ll all be engrossed in National Boys & Girls Club Week whether we know it or not. Boys & Girls Clubs of America will open doors to 4,000 clubs around the country to show the community how “great futures” begin right there. Continue reading →
Next Tuesday, the ACTIVE World user conference commences and we’re pretty excited. On April 9th, hundreds of our customers across many markets head down to San Diego for a three-day educational experience. Specifically in our Communities division, we’re looking forward to hanging out with over 300 customers from government organizations, P&R agencies, YMCAs, and more.
Below are some highlights for the week ahead at ACTIVE World. At the end, you’ll see ways to register if you are an ACTIVE customer and ways to keep up with the happenings if you can’t make it. Continue reading →
If you’re reading this, you are probably involved with YMCAs in some capacity. And since you’re in the industry and we’re a software company, we won’t be talking about how you can better engage your members on a human level or in person. You’ve got that down.
But we do know technology, so this blog post will cover some ways you can interact with your members through newer media and tools. Here are 4 ways to improve member engagement when they aren’t at your facilities: Continue reading →
One of our biggest YMCA customers, Greater San Antonio, is migrating from Class® software to ACTIVE Net™. I know, I know. What’s the big deal, right? A customer is switching from one of our software systems to another. Although the move itself may not directly impact you today, it speaks to a much more important trend across the YMCA industry: YMCAs are moving to the cloud. Continue reading →
In mid-January, Facebook CEO Mark Zuckerberg presented Graph Search as Facebook’s new social search engine. Confusing, I know. To simplify the jargon, Graph Search pulls four things into one searchable place for you: people, places, interests, and photos. With those all available, you can search for and find results like, Friends who like Basketball, Pictures I Liked, and Restaurants near Boston, MA my friends have been to. Play around with the search to learn more.
But that’s not why you’re here! Today, we’re talking to the Facebook page manager who is wondering how to change his or her strategy for the organization’s page. Here are 3 steps to make your organization’s Facebook page stand out in Graph Search: Continue reading →