The Summer Solstice is a week away. What does that typically mean? Warm weather, beaches, parks, no school, family time, summer camps, vacations. But it has a whole different meaning here on our niche community blog: the recreation world. Parks and recreation agencies are in full swing during the busy season, and North America is celebrating the job they do. June is Parks and Recreation Month in Canada and July is Parks and Recreation Month in the US. Continue reading
We’re smack dab in the middle of two big YMCA events – NAYDO 2013 Conference back in April and General Assembly coming up in July. So as we travel mentally and physically from Vancouver to Philadelphia, let’s take a look back at some trends and happenings from NAYDO:
Top trends for YMCAs in 2013
1. How mobile can help YMCAs engage their members - About 80% (informal poll) of the YMCAs we spoke to at NAYDO are focusing on providing their members with some sort of mobile app or mobile site. These organizations are focusing on providing mobile access to programs, particularly group fitness classes.
Download a free ePaper about mobile.
2. Understanding donor history and needs - YMCAs want data on their donors and easier access to it. They want to be able to look at donation history and target emails to the individual rather than spray messages to a huge list. Continue reading
A few weeks ago, we got together with a group of parks and recreation professionals in the Chicago area. We met at Wood Dale Park District to talk about ways to increase participation in programs they offer and ended the luncheon with group discussions. Here are some ideas presented that you could add to your marketing mix: Continue reading
This is a guest post from Jessica Levine, Marketing Coordinator at Canton Leisure Services in Canton, Michigan.
The figures are staggering: More than one-third of American adults and children are obese, resulting in conditions like heart disease and diabetes. Canton Leisure Services (CLS), ACTIVE Network customer and winner of the National Recreation and Park Association Gold Medal Award, is helping to relieve this epidemic on a local level through its four-month ’100 Days to Health’ program.
Supported by a strong partnership with Southeast Michigan’s Oakwood Healthcare System, 100 Days annually begins in January and wraps up in late April at the popular Summit on the Park community center located in Canton, Michigan. Continue reading
The starting point for all marketing is your audience. Who are they? What are they like? What are they interested in? How do they buy?
If you do a good job of targeting your emails – announcing upcoming yoga classes to past yoga class attendees – you need to do the same with your Facebook posts. And today, we’ll talk about how you can better understand who your Facebook fans are and what they like. Here are three parts of Facebook Insights to check out in order to understand who is participating and what they want: Continue reading
A few weeks ago, hundreds of customers came down to San Diego for ACTIVE World, our customer conference. One of the keynote speakers, Tim Sanders, is the CEO of Net Minds and founder of research firm, Deeper Media Incorporated. Tim is also the author of four books and works to improve the intersection between technology and people.
Tim talked about creating an experience around your product or service and used two stories:
1. Less stuff, fewer steps – Steve Jobs Continue reading
In recent years, humans (and particularly kids) have become increasingly sedentary. This trend is affecting mental and physical health as well as healthcare costs. But a few weeks ago, ACTIVE customers from parks and rec agencies, collegiate rec departments, YMCAs and other community organizations gathered at our user conference to discuss these issues. Continue reading
Yuppies. Say what you want about them, but they have incomes and a general affinity for the hottest fitness trend, class, and activity. They also take to Facebook, Twitter, and Instagram before, during and after participating in a cool activity. Doesn’t that sound like an ideal customer? Depending on the demographics of your community, you could tap into the young professional market with some new and trendy offerings.
To help you understand what young professionals are looking for, here is a list of activities that are currently trendy in the 20 – 30 year old range: Continue reading
This is a guest post by Greg Bruggeman. He is a recreation professional and blogs at Professional Recreation. Check out his blog or follow him on Twitter.
Have you ever had to buy an item foreign to you? Not something huge like a car or house but something inconsequential and of little cost, like a cleaning solution. As you sit in the aisle weighing the pros and cons of two similarly priced items, something catches your eye: Scrubbing Bubbles! You think to yourself “How could I have been so stupid! All these years, I’ve been doing the scrubbing when these bubbles can scrub for me!” I had to get this product! While I was walking out of the store with my Scrubbing Bubbles, I realized I had become the victim of great benefit-based marketing. Continue reading
ACTIVE World is officially underway and we’re happy to be hanging out with over 300 customers from our Communities market. It’s a beautiful day on San Diego harbor, Juke Box and DJ Recipe are jamming out on stage, and Keynote speakers Tim Sanders (Author and People-centric Business Expert) and Matt Landa (CEO of ACTIVE Network) are about to take the stage.
To keep up with the latest at #ACTIVEWORLD, follow the live stream right here:
Check back for tips from sessions and other conversations at ACTIVE World. And if you’re here, be sure to join the conversation on Twitter by using #ACTIVEWORLD!