As a recreation professional, you may be wondering, “What does my website have to do with Amazon and eBay?” Although you probably won’t be selling billions of dollars online, you share the same strategy. Whereas Staples.com wants a website visitor to buy a printer or reserve paper for in-store pickup, you want customers to sign up for a Yoga class, buy a membership to the gym, or book the indoor soccer field for a birthday party.
Since four of the biggest e-retailers have this process down to a science, it’s time for you to steal some ideas. Check out these five website strategies you can implement today: Continue reading
Getting people off the couch is no small task. And if you work for a YMCA, parks and recreation agency, campus rec department or any other community organization, increasing participation is indisputably one of your goals. You need to fill classes, sell memberships, book facilities and build healthier communities around you.
Although most of that comes down to great programming and customer service, part of it is marketing. You need to reach people through the right channels with relevant information. For that, we have you covered. In these two free reports, you’ll receive strategies and tips to increase registrations with offline and online marketing. To download each report, click on the titles below. Continue reading
In the old days of TV, radio and print, advertisers wanted to reach the biggest relevant audience in hopes that a small percentage would buy. In today’s world of the internet and data, marketers can target much more effectively by having information. What does that mean for parks and recreation agencies?
It’s time to use data to improve your marketing efforts. For example, if a dad signs up his son for youth basketball in the winter, let him know about summer basketball camps. With this knowledge, you can target each individual rather than spraying mass messages to your entire customer base. And the first step is to gather the right information. Here’s what you need to know about each customer: Continue reading
A new year is the perfect opportunity for some bold predictions. Maybe your bold predictions come in the form of resolutions (I plan to start the next Facebook and look like Arnold Schwarzenegger in his prime by February), but on our blog we’re going to stick to what we know: parks and recreation. So today, you’ll read about three trends you’ll notice in 2013. Whether you work at a YMCA, a parks and recreation agency or a campus rec department, think about how your organization can capitalize:
Most of the online marketing advice you read these days focuses on social media and mobile apps – the cool stuff. But just because the buzz surrounds the latest and greatest, doesn’t mean you can forget the fundamentals. One “old-time” channel that deserves your attention is email marketing. It may not be sexy anymore, but it’s still effective.
A recent study conducted by Exact Target shows that 77% of consumers over the age of 15 prefer receiving promotional messages to their email inbox over direct mail, text messages and Facebook. As a matter of fact, Facebook was 4th on the list with only 4% of participants selecting it as their channel of choice of promotional messages. What does this mean? Inboxes may be crowded, but they are still where people want to receive promotional material.
Below are three common email mistakes that your recreation organization may be committing: Continue reading
Resolutions are in full swing (and you know a lot of them are exercise based), so it’s time for your recreation agency to capitalize. Some organizations have already put a plan in place through social media. Check out these six Facebook posts below to get some ideas about how you can inspire your own customer base to fulfill resolutions: Continue reading
The new year rings in adjusted goals, new ideas, resolutions and a fresh start for your marketing. And if somewhere in your goal set exists “increasing participation” or “getting more online registrations,” you may be looking for some new ideas. The first step in that process is to increase traffic to your website. For that reason, our first post of the year will focus on some quick fixes to help you increase the visibility of your online registration website. Consider placing your online registration link in these 21 places: Continue reading