Top 10 Most Popular Articles You May Have Missed in 2012

As we wrap up 2012, it’s time to reflect on the year at the blog. At ACTIVE Network, Communities, we provide software and marketing tools for parks & rec agencies, college recreation departments, YMCAs, Boys & Girls Clubs, non-profits, and other community. organizations. And on our blog, we provide tips and resources and cover trends in technology and marketing for those types of organizations.

The readers have spoken. Based on stats from Google Analytics, here are our 10 most popular articles from 2012:  Continue reading

Top 8 Reasons Your Rec Sofware is Holding You Back

Software is supposed to make things easier. But sometimes, parts of a recreation software system can hinder an organization’s ability to successfully achieve its goals. If you and your staff are spending more time on the day-to-day tasks and less on building a healthier and better community, your recreation software may be holding you back.

Do any of these signs ring a bell?  Continue reading

5 More Unconventional Adult Programs to Start Offering (Guest Post)

This is the second part of a guest post series from Curt Jackson. Click here to read the first five unconventional adult programs to offer.

6. Read Bedtime Stories Like a Pro – Voice over acting is a profession that you may not think about until you watch car commercials or cartoons. But acting with our voices is something most of us do daily. By using inflection, accents, different tones and pitches we tell stories and jokes to our peers. Find a voice acting coach to teach parents how to put some pizazz into reading bedtime stories. Continue reading

5 New & Unique Adult Programs to Start Offering (Guest Post)

Most parks and recreation departments offer the same adult classes – yoga, bridge, photography, creative writing, dog training, blah blah blah. These are great to have because they are popular, but isn’t time to stand out and offer truly unique classes as well?

In every city there are possible contract instructors looking for opportunities to teach others, whether they know it or not. Sometimes they find you and other times you have to look for them. However, you can’t look for contract instructors until you know what programs you want to offer.  Here are 5 unique programs I’m fairly sure you’re not offering but, depending on your clientele, could be crowd-pleasers: Continue reading

Brand-Aid Marketing & Social Media Conference: Are you Attending?

Calling all city department marketers: Have the economic challenges over the last few years made it difficult to deliver services at the same or increased level? in 2011, The City of Grand Prairie and City of Arlington (Texas) Parks and Recreation Departments met to discuss these issues and how they could better market services to residents and customers. The result? The Brand Aid Marketing and Social Media Conference. Continue reading

Beyond the Click: How Social Networks Impact Real Participation [INFOGRAPHIC]

I can almost certainly say your organization is using social media, but do you know which networks drive what type of actions? For example, if you tweet, will people attend your event? If you pin an image to Pinterest, will people contact you?

ACTIVE Network conducted survey titled ‘Beyond the Click’ that asked 500 consumers what types of offline actions they’ve taken based on social network posts. From the results, we’ve determined that the three most popular offline actions taken as a result of online engagement are to: Continue reading