Source: artpretty.com
People love to slap acronyms on everything, especially in the technology world. And since that’s where we live, it’s important to define these acronyms – it gets confusing otherwise. From SaaS, IaaS and PaaS to POS, CRM and CMS, techies give you a few letters and assume you know it all. For that reason, let’s make it the unoffical acronym week here.
On Monday we broke down SaaS and today we’ll talk about CMS. If you work for a recreation organization, here’s what you need to know about content management systems (CMS): Continue reading
By this point, you know all about the post-Thanksgiving lineup: Black Friday, Small Business Saturday, Cyber Monday. Basically, every sales outlet from big business to small business and the internet has staked its claim on a day in late November in order to promote sales with discounts. But have you heard about the newest addition, the inaugural 
All types of recreation organizations have been doing more with less over the last few years. That trend will continue as budgets remain tight, but service expectations continue to rise. One way to save time and money is with technology, specifically software that can help automate back-office tasks. But organizations have many options when it comes to software ranging from solutions they host themselves to ones hosted by the provider (in the cloud). Today, we’ll break down the latter and why it makes sense in this economy: 
187 million professionals from 200 countries use LinkedIn to network. But beyond the profile is another great tool: LinkedIn groups. Members set up groups around specific topics in order to gather like-minded people into one place for discussion and information sharing.
No matter what profession you are in, it’s important to keep up with trends, news, and ideas. If you’re a social media person, that’s easy with blogs like Mashable and Social Media Today. But it’s a bit harder for campus recreation professionals. So today, we’ll cover five resources that can help you stay on top of the industry (note: we’ll lean heavily on NIRSA). Here they are: 
We all like to focus on the big ticket pages like the homepage, blog, and news page. However, you may be neglecting some important pages on your website that can do a lot to convert visitors to customers and keep websites visitors hanging around when they are lost. Here are three pages you should take a look at to make sure they are effective:
Over the last few months, a few organizations have covered new trends in recreation. Whether conducting a survey, doing some research or commenting on the industry overall, these organizations have released some interesting data. Today, we will consolidate these resources so you can check out the ones that interest you the most. Here they are: 
Are you a marketing pro for your parks and recreation agency? If you are, there are only three simple areas where you can improve your marketing efforts: You can 1) get more people to see what you have to say, 2) get more people to subscribe, and 3) get more customers. All three phases work in harmony to turn a tweet into a Yoga class registration and a newspaper ad into a pottery class participant.