People love to slap acronyms on everything, especially in the technology world. And since that’s where we live, it’s important to define these acronyms – it gets confusing otherwise. From SaaS, IaaS and PaaS to POS, CRM and CMS, techies give you a few letters and assume you know it all. For that reason, let’s make it the unoffical acronym week here.
On Monday we broke down SaaS and today we’ll talk about CMS. If you work for a recreation organization, here’s what you need to know about content management systems (CMS): Continue reading
By this point, you know all about the post-Thanksgiving lineup: Black Friday, Small Business Saturday, Cyber Monday. Basically, every sales outlet from big business to small business and the internet has staked its claim on a day in late November in order to promote sales with discounts. But have you heard about the newest addition, the inaugural GivingTuesday? As you can imagine, it’s a day dedicated to giving rather than shopping. Continue reading
All types of recreation organizations have been doing more with less over the last few years. That trend will continue as budgets remain tight, but service expectations continue to rise. One way to save time and money is with technology, specifically software that can help automate back-office tasks. But organizations have many options when it comes to software ranging from solutions they host themselves to ones hosted by the provider (in the cloud). Today, we’ll break down the latter and why it makes sense in this economy: Continue reading
187 million professionals from 200 countries use LinkedIn to network. But beyond the profile is another great tool: LinkedIn groups. Members set up groups around specific topics in order to gather like-minded people into one place for discussion and information sharing.
The groups that we are highlighting today allow you to network with other rec professionals, stay on top of technology, marketing, programming and budgeting trends; and contribute to discussions and ideas. Although the ranking isn’t scientific, I balanced relevance, discussions and number of members to make the selections. Click each group to learn more and to join: Continue reading
No matter what profession you are in, it’s important to keep up with trends, news, and ideas. If you’re a social media person, that’s easy with blogs like Mashable and Social Media Today. But it’s a bit harder for campus recreation professionals. So today, we’ll cover five resources that can help you stay on top of the industry (note: we’ll lean heavily on NIRSA). Here they are: Continue reading
We all like to focus on the big ticket pages like the homepage, blog, and news page. However, you may be neglecting some important pages on your website that can do a lot to convert visitors to customers and keep websites visitors hanging around when they are lost. Here are three pages you should take a look at to make sure they are effective:
1. Landing pages Continue reading
Over the last few months, a few organizations have covered new trends in recreation. Whether conducting a survey, doing some research or commenting on the industry overall, these organizations have released some interesting data. Today, we will consolidate these resources so you can check out the ones that interest you the most. Here they are: Continue reading
If you’re a stats geek, you like dissecting numbers from Google Analytics, email clickthrough rates and Facebook Insights. But numbers, metrics and statistics can no longer be the interest of just the geeks. Every marketer has to dig into the numbers to determine their promotional effectiveness.
Last week, we talked about the parks and recreation marketing funnel. Wherever you put Analytics in the funnel, it needs to be part of your process. Here are fifteen organic (marketing you don’t directly spend on) metrics to track, tweak, and test for your recreation marketing: Continue reading
Are you a marketing pro for your parks and recreation agency? If you are, there are only three simple areas where you can improve your marketing efforts: You can 1) get more people to see what you have to say, 2) get more people to subscribe, and 3) get more customers. All three phases work in harmony to turn a tweet into a Yoga class registration and a newspaper ad into a pottery class participant.
Next time you look at all of the marketing initiatives you run, organize them into this marketing funnel. That way, you can focus on improving effectiveness at each part of the funnel. In the end, you’ll see more customers. Here is how it works: Continue reading