Top 10 Non-Profit Marketing Blogs to Read

Non-profits have a different goals with their marketing and social media initiatives. Even though the Mashables of the world are great for keeping up with social media trends and how-tos, non-profits need more unique marketing advice sometimes. After doing some research, we found ten great non-profit blogs that will help you with marketing, fundraising, and more:

1. Beth’s Blog: Beth Kanter, co-author of The Networked Nonprofit, discusses social media and networked marketing for nonprofits. With numerous awards and over 400,000 Twitter followers, Beth is influential in the nonprofit and technology world.     Continue reading

Active Network Introduces Ticketing and Event Registration Software for Parks and Recreation

Remember the Daddy Daughter Dance you organized with a handful of Excel files, countless phone calls, and raffle tickets instead of branded event tickets? Or, how about the 5K fun run that went the same way? Ticketing and event management can be a tough task if done by hand.

That’s why we’ve heard from customers about the need for better event management. Lots of parks and recreation agencies want to retire Excel files for a better system that sells tickets online and has management tools behind the scenes. Now, Active Network is offering its successful ticketing and event registration systems to parks and recreation:

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Manhattan Beach Parks & Rec Switches to Web-Based Software

Manhattan Beach is a coastal city in Southern California with about 35,000 citizens. The Parks and Recreation department recently switched from a client-based solution (Class®) to a web-based software system (ActiveNet™). Here are some details about the department:

  • 12 full-time employees (plus part-time employees)
  • 3 community centers
  • 200 – 600 activities per season
  • Swimming, fitness, cultural arts, sports leagues, special events and more run through the P&R department     Continue reading

14 Must-Know Statistics About Email Marketing (From HubSpot)

Email marketing in 2012 is a fierce competition (and not just with your competitors). Nike competes against Nate The Car Salesman while a mother tries to nudge out for a little inbox affection. With all of these messages, the once-sacred inbox now moves more like a Twitter feed than a mailman.

It’s important to understand why one email sells while another travels to Deleted Items with a bold subject line in tow.    Continue reading

What 2,300 People Think About the Great Outdoors [STUDY]

The school year is ending, summer is starting, and families are looking to spend more time together. They also want to get active outdoors, which is good news for parks and recreation agencies! By the way, video games don’t make the list as a favorite summer family activity, so recreation is in business!

Active Network surveyed over 2,300 active consumers (1) to better understand their love for the outdoors. Take a look at these statistics and use them in your marketing, event planning and programming. Here are the results:     Continue reading

Why 6.5 Million Stolen LinkedIn Passwords Should Get You Thinking


Last week, a Russian hacker claimed that he stole almost 6.5 million encrypted LinkedIn passwords (without the usernames). This goes to show how delicate online security can be. If a publicly-traded social network like LinkedIn can be compromised, how secure is your website? And more importantly, how secure are the online payments you receive for donations and registrations?   Continue reading

7 Great Resources for Parks & Recreation Trends

Everyday it seems like a social network is launched, thousands of apps are released, and a new type of workout is spreading across the country. In the parks and recreation world, it’s important to keep up with the changes so that you can offer the best programs and services for your constituents. As a P&R pro, check out the seven resources listed below in order to stay on top of news, trends, and tips within the industry. (If you already subscribe to most of these, use this article as a way to keep your resources organized):

1. Parks & Recreation Magazine

NRPA’s publication has helped park professionals serve the public for 50 years by providing key issues, trends, and advice about American parks, recreation, and conservation.   Continue reading

The Silent Bomb: 6 Post-IPO Facebook Changes That Impact You


They say that IPOs kill innovation. Facebook went public back on May 18 and it tanked, but that’s not the story here. The largest social network has made multiple small updates since its first day of trading that point to the changing philosophy of Facebook. For non-profits and community organizations, we want to bring your attention to the changes and show how they affect you as brand page owners:   Continue reading