A website should be the centerpiece of your marketing communications. For all you hear about social media or the amount of money you spend on print materials, all marketing roads lead to your website. For that reason, it’s important that your website is attractive, well-written, easy to use, and can tie directly to how you make money. Depending on what kind of community organization you have, your website should be able to process registrations, sell merchandise, collect donations, take volunteer applications or all four.
Here are six great community organization websites (in no particular order) for you to check out and learn from: Continue reading
You’ve probably heard the new song by Carly Rae Jepsen titled Call Me Maybe (I put it in the “embarrassingly catchy” category). But if you want a customer to call your organization, take a page out of Carly’s book – give them your number. Likewise, if you want your website visitors to sign up for a program, make the call to action prominent. Make it easy (and intriguing) just like Carly does.
So after you jam out to ‘Call Me Maybe’ for a few minutes, here are five ways to improve the calls to action on your website:
Social media moves quickly. Just as you feel like you’ve mastered Facebook for your organization, Google Plus and Pinterest come along. It’s hard to keep up with the changes. Over the last few months, however, we’ve talked a lot about social media and how you can use it to connect with members of your community, increase registrations, and more.
Here are 10 articles that will help you pick up some pointers for all types of social media (share your favorite article with your followers by clicking the tweet buttons): Continue reading
Online registration is a win-win. Members of the community get an easier way to register for programs while organizations save time and money in the sign-up process. Therefore, it’s crucial for rec organizations to direct people to register online.
Here are ten quick and easy ways you can increase online registrations: Continue reading
What could your agency do with some extra money? Cardel Place, a 195,000 square foot recreation facility in Calgary, AB, saved $15,516 in its first year offering online registration. P&R agencies that make the switch to online registration software see time and money savings so they can focus on the community, rather than the paperwork.
Click on the image below to open the full infographic:
Parks and recreation professionals often have to wear many hats (sorry, but sometimes there’s no way around a cliche). Depending on the size of your agency, you could be the director, marketing pro, accountant, and front-desk fill-in. And when it comes to marketing, you need a way to pull together nice graphics for your recreation guides, emails, social media channels, mass mailings, and more.
Here are five free online tools that will help you, the multiple-hat-wearing P&R pro, step up your graphic design game: Continue reading
Most recreation professionals work with some sort of software. And if they don’t, they could be looking for a software provider or working with an IT team on some solutions. But with words like the cloud, SaaS, and hybrid, software talk can turn into a different language. To be prepared for your next software talk, here are ten important terms to know:
1. Hosted, on-demand, cloud computing, software as a service (SaaS): These all mean the same thing. Organizations host their software and data externally with a provider and can access it over the internet from anywhere at any time. The software provider is responsible for new releases, security, maintenance and up time. Continue reading
An active community means two things: healthy citizens and a financially-healthy parks and recreation agency. Recreation software can help you increase participation and reach that magic formula for success. For example, by moving things online, you’ll save time and improve customer service. Here are seven ways to increase sign-ups, revenue, and participation with software. Continue reading
With 245 million internet users across the United States accessing the web from their computers, phones, and tablets, it’s clear that your website should be the centerpiece of your recreation marketing. People within your community can access your website around the clock, saving time for your staff and improving the experience for your customers. To make sure your website is functioning like a well-oiled marketing machine, follow these ten tips:
Building a healthier community is the ultimate goal for a parks and recreation agency. But in the past few years, budget and staff cuts have made it harder to focus on that goal given the time spent on day-to-day rec management. However, technology can help parks and recreation agencies manage processes better, faster, and easier: Continue reading