A few of us from Active spent the end of March down in the Tampa with NIRSA: Leaders in Collegiate Recreation for their 2012 conference. More than 2,000 campus rec professionals gathered to talk about the future of collegiate recreation. Check out NIRSA’s article that recaps the conference.
Here’s what we learned: Continue reading
Over the past few years, parks and recreation agencies have been squeezed with revenue, staff, and time. To save time and money with fewer resources, P&R agencies are using rec software to run more efficiently and offer better citizen service. Here are five cities that are benefiting in five different ways by implementing recreation software: Continue reading
Mobile phones don’t just produce a bunch of OMGs and LOLs anymore. Everyone has a smart phone or will have one someday. People use their phones to do everything their computers can do, right from their pockets. This means that organizations need to start paying attention. Here are ten stats to show that it’s time to start thinking about connecting with customers through mobile: Continue reading
By now, we all know about Facebook’s new look: the timeline. At the end of March, all Facebook brand pages were switched to the timeline with the opportunity to post a “cover image” at the top. And since we all know a picture says a thousand words, you can use this space to send a powerful message to your Facebook visitors. Some of the YMCAs, parks and recreation agencies, and community organizations we work with have posted great covers already. Here are ten you can learn from: Continue reading
How many people visit your facilities each year? Between pools, rec centers, parks, and gyms that number is probably pretty high. It’s also your total yearly reach if you use walls, benches, and counters as places for marketing messages. Here are some things to consider before investing in display advertising:
Go camping for a few days and you miss Facebook’s acquisition of Instagram for $1 billion, Google+’s announcement of a redesign, and Twitter user finding out for that Titanic was actually real and not just a movie. And since everything changes so quickly online, it can be hard to separate the important trends from the fads.
For parks and recreation agencies, there are some new-ish online marketing tools and trends that you can use to spread the word about your programs, classes, and facilities. Here are five free resources to take advantage of: Continue reading
Google has all types of search tools. From regular search to social search, videos, news, images, shopping, books, and others, it can be overwhelming. But today, we’re going to make it simple for recreation agencies or anyone who manages physical facilities and parks. Each gym, park, rec center, and pool can have it’s own Google place page that will appear in Google’s results. It’s easy to set up, powerful, and free: Continue reading
Many great basketball players fall in love with the game in the park. Just as Kentucky polished off its eight national championship with three freshman and two sophomores leading the way, NRPA (National Recreation and Park Association) and Sprite® have teamed up to revitalize courts across America. And you have a say in what court gets the best face lift!
What it is
Sprite® Sparks Parks is a program that will re-build 25 basketball courts across the country. Ten of those courts will receive $15,000 based on your votes. Continue reading