Pinterest for Recreation Organizations: Set your Images Free

I know what you’re thinking: “Just what we need, another social network to learn about.” And believe me, I hear you. But this one is getting popular quickly, plus it’s fun and based around images, so it won’t be too much work for you to keep it up to date.

Pinterest is a social networking site that is visual in nature and allows users to pin images to a variety of categories (or boards), follow other people’s boards, and allow others to follow theirs.  You can link your Pinterest account with Facebook and Twitter so your followers know when you have added a new pin. The site is popular because it allows you to organize your ideas and save links and images you find on the internet quickly and conveniently. Users love exploring other boards and allowing people to see into their visual worlds.

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PBS KIDS Day in the Park Encourages Outdoor Activities

Spring is here and an initiative by PBS and the National Recreation and Park Association promotes a fun way for families to get outdoors. From March 26 to April 20, 2012 (leading up to Earth Day), PBS KIDS is showing themed on-air programming and local events to encourage kids to explore the outdoors and learn about the environment.         Continue reading

NIRSA 2012 Conference: ‘Navigating the Future of Collegiate Recreation’

The National Intramural Recreational Sports Association (NIRSA) is hosting it’s annual conference in Tampa, Florida from March 27 – 30, 2012. For our campus rec people out there: will we be seeing you there? More than 2,000 campus recreation professionals and students will gather to discuss new innovations and more at the conference titled, “From Ideas to Innovation: Navigating the Future of Collegiate Recreation.”

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The City of San Diego Goes Paperless with Parks and Recreation Software

San Diego Parks and Rec

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The City of San Diego is making it easier for citizens to get active. By partnering with Active Network, Communities the city has decided to automate its parks and recreation operations to help P & R staff save time and make it easier for people to register online. From facility reservations and park permitting to payment processing and e-commerce, San Diego has decided to manage its operations through parks and recreation software.

Here is what the City of San Diego manages:    Continue reading

‘Empower, Engage, and Explore’ at the CPRS Conference this Week!

cprs california conferenceThe California Parks & Recreation Society (CPRS) regional conference starts tomorrow (March 20 – 23, 2012) in Long Beach, California. Parks and recreational professionals from California and the Pacific Southwest will gather to learn, discuss, and share everything new in recreation management.   Continue reading

How 4 Universities are Benefiting from Campus Recreation Software

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Campus recreation departments strive to make the campus community healthier by opening great facilities and offering active programs, classes, and events. But sometimes, the day-to-day management takes time away from focusing on that mission. Here are four examples of how campus recreation software has helped management, staff, and students spend more time on health and less on paperwork:     Continue reading

Facebook Timeline is Coming: 5 Ways to Prepare and Prosper

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From videos to tweets, blog posts to pictures and every type of media in between, you can build your recreation brand through social media. And the new Facebook Timeline will help you tell your story and connect with the community in a more interactive way.    Continue reading

8 Steps for Effective Email Campaigns

Email is an inexpensive and effective way to communicate with members of your community. Most (or all) of you probably use email marketing to spread the word about your events, classes, programs, and news. However, do you have a strategy in place? In this article, we’ll cover eight necessary steps you should take to ensure that your email marketing is on track for success.

1. Collect email addresses: Gather email addresses at every opportunity. Request permissions at front desks, events, courses, and with service forms, surveys, and contests.   Continue reading

Four YMCA and P & R Social Media Examples to Learn From

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There is a boatload of info on the internet about social media. But how many tangible examples have you been able to find for organizations like yours? Today, we’re going to cover two YMCAs and two parks and recreation agencies who are using social media to effectively engage with the community and drive registrations.   Continue reading