2011 Athletic Business Conference

Planning to attend the Athletic Business Conference in Orlando, December 1-2?

Active Network will be at booth #2530. Come by, meet Active reps Vishal Dhir and Holly Euverman, and learn how we’ve helped community organizations – athletic facilities, campus recreation centers, YMCAs and parks and recreation agencies - increase efficiency, reduce costs, and improve customer service at their facilities.

We hope to see you at booth #2530!

Going Paperless: 5 Questions to Ask Yourself Before Making the Leap

Going PaperlessIn many discussions with recreation agencies over the last couple of years, one of the hottest topics is the trend towards going paperless. With tightened budgets, it seems logical that this topic would come up more often, as organizations search for new ways to reduce expenditures. The obvious benefits are reduced printing and mailing costs, and a lower environmental impact. However, many people have questions about the impact on registration numbers and wonder if it will work in their community. There’s one simple answer to these questions – it depends.

Success among communities that have made the leap has been mixed. Don’t jump the gun in a saving frenzy and cut all your paper-based marketing without asking yourself these questions: Continue reading

Blogging 101: Getting Over Blog Anxiety (Guest Post)

Blog AnxietyThe YMCA Calgary blog kicked-off in June 2011 and has been a huge success! Bloggers are really getting into writing and we are getting some fantastic stats on views. It is pretty cool to watch numbers of views grow at a quick and steady rate.

Back in the beginning though, the excitement wasn’t quite there from the blogger end. Many YMCA Calgary bloggers were nervous to write when we first started out. They were worried the blog postings would contain inappropriate material, would frame the YMCA brand in a poor light or that the content would simply be uninteresting to others. There was fear any so-called ‘bad’ content would go viral fast and damage both the reputation of YMCA and themselves.

It’s pretty normal to be worried about something new—especially when others can quickly see any mistakes made. I had a few answers ready for my colleagues. Continue reading

2011 NIRSA Region One Conference

Active Network is proud to be the official registration provider for the 2011 NIRSA Region 1 conference! Held in Syracuse from November 13-15, we’re also excited to support the conference as both an exhibitor and speaker. Here is where you can find us:

  1.  Exhibit Floor, Booth #19 - come by and say hello to Holly Euverman, Senior Account Executive, who will be on-hand to show you the latest features of our campus recreation software.
  2. Easy as X, Y, Z? Campus Recreation for the Next Generation presented by Holly on November 14 at 11:15am in conference room D.

Hope to see you in Syracuse!

How to Improve Recreation Programs Through Continuous Feedback

Do you know what your members really think about your programs? While spending so much time with day-to-day program operation, many recreation-minded organizations don’t stop to think about developing a sound process for continuous program improvement. With a growing online population, it’s now easier than ever to integrate tools such as polls and surveys directly into your website. The key is to make use of all your communication channels, both online and offline, to encourage two-way communication wherever possible.

Positive and Negative Feedback Continue reading

As Easy as X, Y, Z: Evolving Technology for the Next Generation

One Generation to the Next“Come mothers and fathers throughout the land, and don’t criticize what you can’t understand, your sons and your daughters are beyond your command, your old road is rapidly agin”. Bob Dylan was on to something when he wrote the lyrics for his 1964 song ”The Times They Are A-Changin.” A baby boomer, Bob Dylan was among the many of his generation who envisaged significant change on the horizon. While baby boomers basked in the novelty of color TV, Gen Xers gloried in the invention of mobile phones and computers. Gen Y is the first generation with no real memory of life without the Internet, digital music and “i” gadgets like the iPad and iPod. Continue reading