Parks and recreation professionals often have to wear many hats (sorry, but sometimes there’s no way around a cliche). Depending on the size of your agency, you could be the director, marketing pro, accountant, and front-desk fill-in. And when it comes to marketing, you need a way to pull together nice graphics for your recreation guides, emails, social media channels, mass mailings, and more.
Here are five free online tools that will help you, the multiple-hat-wearing P&R pro, step up your graphic design game: Continue reading
Most recreation professionals work with some sort of software. And if they don’t, they could be looking for a software provider or working with an IT team on some solutions. But with words like the cloud, SaaS, and hybrid, software talk can turn into a different language. To be prepared for your next software talk, here are ten important terms to know:
An active community means two things: healthy citizens and a financially-healthy parks and recreation agency. Recreation software can help you increase participation and reach that magic formula for success. For example, by moving things online, you’ll save time and improve customer service. Here are seven ways to increase sign-ups, revenue, and participation with software. 
With 245 million internet 
Building a healthier community is the ultimate goal for a parks and recreation agency. But in the past few years, budget and staff cuts have made it harder to focus on that goal given the time spent on day-to-day rec management. However, technology can help parks and recreation agencies manage processes better, faster, and easier: 
A few of us from Active spent the end of March down in the Tampa with 
Over the past few years, parks and recreation agencies have been squeezed with revenue, staff, and time. To save time and money with less resources, P&R agencies are using rec software to run more efficiently and offer better citizen service. Here are five cities that are benefiting in five different ways by implementing 
How many people visit your facilities each year? Between pools, rec centers, parks, and gyms that number is probably pretty high. It’s also your total yearly reach if you use walls, benches, and counters as places for marketing messages. Here are some things to consider before investing in display advertising: